Intro: Shel at IABC conference; Shel, Richard Binhammer, Mark Dollins launch SME2; in memoriam: PRSA's Arthur Yann; new FIR Interview up, more coming; Quick News: What's the cost of a decent press release?, Burberry posts runway show on Vine, Jimmy Wales asks PR people to treat Wikipedia with respect, new DRM for ebooks; Ragan promo; News That Fits: Dachis Social Business Summit in London; Dan York's report; Instagram launches video-recording and -sharing; the Media Monitoring Minute with CustomScoop; listener comments; Michael Netzley's Asia report; how the hum of a coffee shop can boost your creativity; music by Seventh Epic; and more.