what it means to be true to your brand and why marketing managers need to pay more attention than ever to branding in an age in which customers increasingly control the message.

FIR B2B #112: What It Means to Be True to Your Brand

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

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FIR B2B #112: What It Means to Be True to Your Brand

FIR B2B #112: What It Means to Be True to Your Brand