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FIR B2B #133: How to Construct a Compelling Case Study
Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
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By Neville Hobson and Shel HoltzGood case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.