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FIR B2B #145: Greg Ness Is a 'Fractional CMO.' What the Heck Does That Mean?
With 20 years of success nurturing technology startups to success, Greg Ness is now a "fractional CMO," working with a small team of experts to bring marketing expertise to emerging companies in a package he calls "go-to-market-as-a-service."
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By Neville Hobson and Shel HoltzWith 20 years of success nurturing technology startups to success, Greg Ness is now a "fractional CMO," working with a small team of experts to bring marketing expertise to emerging companies in a package he calls "go-to-market-as-a-service."