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FIR B2B #150: B2B Marketing Truths from Ruth Stevens
B2B marketing thought leader Ruth Stevens discusses the value of account-based marketing, the importance of understanding the difference between lead quantity and quality, the mistakes that B2B marketers make that still drive her crazy and why B2B marketing is more complex, difficult and fun than B2C marketing.
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By Neville Hobson and Shel HoltzB2B marketing thought leader Ruth Stevens discusses the value of account-based marketing, the importance of understanding the difference between lead quantity and quality, the mistakes that B2B marketers make that still drive her crazy and why B2B marketing is more complex, difficult and fun than B2C marketing.