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FIR B2B #154: SMS Texting for B2B With Barbara Casey
Barbara Casey, CEO of Mobile High 5, tells how a text campaign, combined with a loyalty program, can yield three- to five-fold traffic spikes and open rates of better than 60%. B2B marketers should use SMS texting a lot more than they are, she believes.
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By Neville Hobson and Shel HoltzBarbara Casey, CEO of Mobile High 5, tells how a text campaign, combined with a loyalty program, can yield three- to five-fold traffic spikes and open rates of better than 60%. B2B marketers should use SMS texting a lot more than they are, she believes.