New study finds that online customer reviews are just as important to B2B marketers as they are to B2C marketers?Optimal video lengths vary by the stage of the funnel they target?Facebook is clamping down on overly promotional material in its network. Could this drive more companies to use Facebook primarily as a customer service tool?...Facebook plans to launch a social network for use behind the corporate firewall, possibly as a test of a backdoor play against LinkedIn?Twitter search now includes the entire Twitter history. Awesome!...This week?s guest is Rick Short, marctomm director at Indium, a maker of metal alloys for high-tech manufacturing. Its inbound marketing program focuses on connecting engineers to the highly technical customers they serve. It?s paying off so well that the company can afford to focus on lead quality because it has more than enough leads in the hopper. / New study finds that online customer reviews are just as important to B2B marketers as they are to B2C marketers?Optimal video lengths vary by the stage of the funnel they target?Facebook is clamping down on overly promotional material in its network. Could this drive more companies to use Facebook primarily as a customer service tool?...Facebook plans to launch a social network for use behind the corporate firewall, possibly as a test of a backdoor play against LinkedIn?Twitter search now includes the entire Twitter history. Awesome!...This week?s guest is Rick Short, marctomm director at Indium, a maker of metal alloys for high-tech manufacturing. Its inbound marketing program focuses on connecting engineers to the highly technical customers they serve. It?s paying off so well that the company can afford to focus on lead quality because it has more than enough leads in the hopper.