Eric shares the results of his recently completed study on Internet and social media usage in South American and Latin America. Did you know that Latin American users are more engaged in social media than U.S. users with their preferred platform being Facebook?... Forbes has been pushing the envelope on native advertising, but Paul believes it pushed too far with its March issue, which features a sponsored package from Fidelity on the cover without any clear labeling?Eric is working with the US State Department on a digital communications strategy for an upcoming conference on reducing global emissions. He would appreciate advice and contacts from listeners?Special guest John Sculley shares what he learned from 50 years as a top business executive, including a notable decade as the CEO of Apple Computer. In his new book, he writes about how customer control changes everything.