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FIR B2B #26: How SAP Makes Brand Advocacy Work Across Multiple Cultures
FIR B2B #52: Build Content Marketing Around Your 'Big Rocks' Schneider Electric's Giuseppe Caltabiano tells how the company overhauled its Data Center division's content marketing programs around the "Big Rock" concept of big anchor pieces that can be repurposed for multiple platforms and formats. The strategy has tripled downloads and improved lead quality
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By Neville Hobson and Shel HoltzFIR B2B #52: Build Content Marketing Around Your 'Big Rocks' Schneider Electric's Giuseppe Caltabiano tells how the company overhauled its Data Center division's content marketing programs around the "Big Rock" concept of big anchor pieces that can be repurposed for multiple platforms and formats. The strategy has tripled downloads and improved lead quality