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FIR B2B #26: How SAP Makes Brand Advocacy Work Across Multiple Cultures
B2B Marketing Zone co-founders Tom Pick and Tony Karrer discuss the value of aggregation and how to get value from organizing and promoting other people?s content. They also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.
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By Neville Hobson and Shel HoltzB2B Marketing Zone co-founders Tom Pick and Tony Karrer discuss the value of aggregation and how to get value from organizing and promoting other people?s content. They also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.