For Immediate Release Podcast

FIR B2B #26: How SAP Makes Brand Advocacy Work Across Multiple Cultures


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Facebook's plan to host content from major media outlets raises thorny issues of content ownership and copyright protection...Sprinklr's acquisition of Get Satisfaction shows how customer reviews have become a growing part of the social listening process...Special guest Sarah Goodall of SAP tells us how the software giant takes regional and cultural differences into account in rolling out an employee advocacy program across Europe, the Middle East and Africa. / Facebook's plan to host content from major media outlets raises thorny issues of content ownership and copyright protection...Sprinklr's acquisition of Get Satisfaction shows how customer reviews have become a growing part of the social listening process...Special guest Sarah Goodall of SAP tells us how the software giant takes regional and cultural differences into account in rolling out an employee advocacy program across Europe, the Middle East and Africa.
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For Immediate Release PodcastBy Neville Hobson and Shel Holtz