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FIR B2B #32: Is Your Content Marketing Program Shooting You in the Foot?
Is your content marketing strategy actually undermining your ability to present a consistent message to your customer?...New evidence that it?s time for B2B marketers to get serious about mobile...Netflix has some valuable lessons for content providers...GE's new #DroneWeek promo is awesome!
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By Neville Hobson and Shel HoltzIs your content marketing strategy actually undermining your ability to present a consistent message to your customer?...New evidence that it?s time for B2B marketers to get serious about mobile...Netflix has some valuable lessons for content providers...GE's new #DroneWeek promo is awesome!