For Immediate Release Podcast

FIR B2B #35: Help, Don?t Sell


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Forrester Research?s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O?Neill, and that means pitches won?t work anymore. The new job of the marketer is to help the buyer make a decision.
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For Immediate Release PodcastBy Neville Hobson and Shel Holtz