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FIR B2B #43: Cisco?s Online Executive Magazine Puts Value Before Brand
Connected Futures from Cisco Systems is one of a growing new breed of branded B2B publications that suppresses branding and messaging in favor of useful executive content. Editor-in-chief Stefanie McCann shares advice on how to reach a busy C-level audience.
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By Neville Hobson and Shel HoltzConnected Futures from Cisco Systems is one of a growing new breed of branded B2B publications that suppresses branding and messaging in favor of useful executive content. Editor-in-chief Stefanie McCann shares advice on how to reach a busy C-level audience.