For Immediate Release Podcast

FIR B2B #48: Content Marketers Need Journalists, Oh Yes They Do


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Lois Paul is retiring. We pay tribute to the founder of Lois Paul and Partners, whose judgment and work ethic inspired all who have worked with her, including our co-hosts..."Content Marketers Desperately Need More Journalists" says a post on the Curata blog. There are so many reasons that's true…China is cracking down on new sites that use social media as sources, citing reliability concerns. U.S. broadcast media should take a cue from Beijing…Forrester reports that chief marketing officers are growing their influence and bottom-line responsibility. Many are taking charge of customer experience, which is the number one priority of C-level executives right now.
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For Immediate Release PodcastBy Neville Hobson and Shel Holtz