Is Google Analytics ruining marketing? An article in TechCrunch makes the case that letting analytics drive your marketing strategy makes you dull, repetitive and risk-averse…The CEO of Influence & Co. tells how her firm hired 30 people in one year by gently folding its job postings into useful content, thereby engaging them at a higher level…Twitter's growth ambitions are frustrated by the fact that more than half of its content is distributed through channels it doesn't control. This may be a structural barrier to success, writes The Wall Street Journal.