The WannaCry ransomware attack has important lessons for PR people who want to become newsjackers. Our hosts received dozens of emails with insipid quotes and me-too "sky is falling" non-news comments. Try to be fresh, be quotable, be unusual and find the story within the story…We pay homage to Walt Mossberg of the Wall Street Journal, who is retiring after changing the game in product reviews. We discuss how reviews have changed over the years and the growing prominence of Google and the crowdsourced reviews sites.