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FIR B2B #89: Fake Followers and Real Influence
A recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn't be taken in by this tactic, though. There are simple ways to measure influence - and alternatives to Twitter that should be considered.
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By Neville Hobson and Shel HoltzA recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn't be taken in by this tactic, though. There are simple ways to measure influence - and alternatives to Twitter that should be considered.