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FIR B2B #92: TechTarget CMO John Steinert on the science of 'intent market'
TechTarget CMO John Steinert talks about publishing and content marketing trends, why intent marketing can help provide insights into the impending technology purchase cycle and how marketers can make their content more effective and targeted.
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By Neville Hobson and Shel HoltzTechTarget CMO John Steinert talks about publishing and content marketing trends, why intent marketing can help provide insights into the impending technology purchase cycle and how marketers can make their content more effective and targeted.