New Gartner research indicates that companies are redirecting budgets from sales to marketing in recognition of the fact that customers are doing more of their research independently using resources marketers can provide...Forrester reports that only 14% of the B2B respondents to a survey rated their content marketing efforts as very good. Most think they're barely competent...Special guest Nick Hayes of Influencer50 has harsh words for online influencer marketing programs, which he believes are too focused on people who make a lot of noise but who actually influence the buying process very little.