EMarketer says B2B content marketing efforts are overly focused on lead generation at the expense of thought leadership...New study finds that B2B marketers think buyer personas are important but few think they use them effectively...New evidence that senior executives still rely more on intuition than data when making big decisions...Sandy Adam, Social Media Marketing Manager at ANSYS, tells how she's enlisted more than 100 subject-matter experts to contribute to the company's blog, making it the driver of nearly half the traffic to the ANSYS corporate site.