Survey points to a correlation between having a content marketing plan and being satisfied with content marketing performance... Another survey reveals what B2B buyers mean when they talk about "quality content"...Marketo continues its creative series of e-books with a new one that uses a superhero theme...94% of B2B buyers report conducting research online before making a business purchase, with 83% saying they use supplier websites in the process. John Fox, president and founder of Venture Marketing and a self-described CMO-for-hire, tells why he thinks claims that the B2B buying process is changing fundamentally are overblown.