FIR #349: Marketing’s Pity Party

"Pity Marketing" is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of "For Immediate Release":

The Associated Press has published its AI guidelines for journalists

Big advertisers are rushing to take advantage of AI

Gartner has pegged AI at the peak of inflated expectations

Motion identities are now a requirement for brands

Brands are starting to sound alike on social media

In his Tech Report, Dan York reports on Twitch's plans to roll out blocking, new features on Threads, developments with Mastodon, a new fediverse report, and scientists scaling back their use of X (formerly Twitter).Continue Reading →

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