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How do you communicate complex ideas via video?
If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.
Jonathan founded a company that helps researchers, scientists, innovators and educators communicate their work via video. He works with researchers and educators to disseminate research findings, promote new initiatives and eplain complex ideas in a way that resonates.
“The biggest mistake is not thinking about the audience up front,” said Jonathan. “I will ask a client and they will say: ‘Well there are several. There are prospective students. There are current patients. There are are funders, policy makers and the research community.’ Writing a video for so many people is really, really tough.”
Ezer also warned about the dangers of writing too academic. “Short, punchy sentences really work best for these sorts of videos,” he said.
Have a listen to the interview for his other tips.
About Jonathan Ezer
The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.
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How do you communicate complex ideas via video?
If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.
Jonathan founded a company that helps researchers, scientists, innovators and educators communicate their work via video. He works with researchers and educators to disseminate research findings, promote new initiatives and eplain complex ideas in a way that resonates.
“The biggest mistake is not thinking about the audience up front,” said Jonathan. “I will ask a client and they will say: ‘Well there are several. There are prospective students. There are current patients. There are are funders, policy makers and the research community.’ Writing a video for so many people is really, really tough.”
Ezer also warned about the dangers of writing too academic. “Short, punchy sentences really work best for these sorts of videos,” he said.
Have a listen to the interview for his other tips.
About Jonathan Ezer
The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.