FIR on Higher Education

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

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An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.

Links highlighted on the episode:

  • Example of a scannable bio: the faculty bios for The Graduate School of Business at Stanford University (take a look at Dr. Michal Kosinski’s bio).
  • Example of a bio txt incorporates tabs:  Professor Mark Hall for the Wake Forest University School of Law (bio).
  • An example of a professor incorporating links to courses is Karl Moore of McGill University. On the research side, professor Steve Adie from Cornell Engineering includes a link from his official bio that goes to a dedicated site focused on his research of optical imaging methods.
  • Faculty at IMD, a business school in Switzerland and my former employer, have links to downloadable images on their bios.
  • Sara Goldrick Rab of Temple University’s College of Education wrote her bio in the first person and incorporated a call to action.
  • A bio is a good way to connect to institutional marketing communications goals, as is done by The Center for Creative Leadership (example of a bio).

    • Have other thoughts to share about what should be incorporated into a bio? Share your opinions on the FIR Podcast Network Facebook page.

    If you are interested in more insights on how to communicate effectively as an academic, you can take a look at my book “Maximize Your Impact – How Academics Can Communicate Knowledge through Traditional and Digital Media“. You can download a free chapter at this link. 

    The post FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.

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    FIR on Higher EducationBy Kevin Anselmo
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