FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career

One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times over the course of their career. We need to have a communications plan as we think about career transitions. Dr. Heidi Scott Giusto is an expert in helping academics think about their job searches. On episode 53 she shares insights on how professors and practitioners alike should best approach new career opportunities.

Among the topics we address are:

– Common mistakes in cover letters and CVs

– The difference between a resume and CV

– Interviews Do’s and Don’ts

– The link between digital footprint and career opportunities for academics

– Networking and the job search

Resource mentioned during the interview

– Strengths Finder

About Heidi Scott Giusto

Heidi is the owner of Career Path Writing Solutions. Her professional experience working as a writing consultant, writer, editor, and Duke University Admissions reader has allowed her to help businesses and individuals achieve their goals. She helps clients market their businesses, publish their books, land interviews, receive job offers, and get accepted into their programs or schools of choice. In addition to helping countless other people follow their career path dreams, Heidi has successfully applied for and received more than $300K in fellowships, scholarships, and grants from institutions including Duke University and Harvard University.

Heidi earned her PhD from Duke University and has been featured in US News & World Report, Vitae, Youngstown State University Magazine for Alumni and Friends, and Ph.D. Career Guide, among other publications. She is a Certified Professional Resume Writer (CPRW), a Certified Employment Interview Professional (CEIP), a member of the Professional Association of Resume Writers & Career Coaches, and a Career Thought Leaders Associate.