James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading →
The post FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation appeared first on FIR Podcast Network.

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

Bi-weekly news and interviews about communicating effectively in post-secondary education

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How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These... Continue Reading →
The post FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience appeared first on FIR Podcast Network.

FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.Continue Reading →
The post FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram? appeared first on FIR Podcast Network.

FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.Continue Reading →
The post FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.Continue Reading →
The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.

FIR on Higher Education 64: Communicating Research via Video

This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen - they consist primarily of interviews with different experts sharing their thoughts on various aspects of higher education marketing and communications.Continue Reading →
The post FIR on Higher Education – Update appeared first on FIR Podcast Network.

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

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