Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and inform targeted audiences and support overall business / institutional objectives? Joe Pulizzi, founder of the Content Marketing Institute, answers such questions on episode #36 of FIR on Higher Education.Continue Reading →
The post #36: Joe Pulizzi on Content Marketing Best Practice appeared first on FIR Podcast Network.

FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice

Bi-weekly news and interviews about communicating effectively in post-secondary education

Technology

Tech News

Podcasting

Gadgets

Software How-To

News

News Commentary

How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These... Continue Reading →
The post FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience appeared first on FIR Podcast Network.

FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.Continue Reading →
The post FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram? appeared first on FIR Podcast Network.

FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.Continue Reading →
The post FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video.Continue Reading →
The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.

FIR on Higher Education 64: Communicating Research via Video

This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen - they consist primarily of interviews with different experts sharing their thoughts on various aspects of higher education marketing and communications.Continue Reading →
The post FIR on Higher Education – Update appeared first on FIR Podcast Network.

FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice

Download our free app to listen on your phone