FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 54 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books.

From my observations, David is a great example of a professor who is marketing his ideas and books. He has demonstrated the ability to build an audience through his different content creation activities, and consequently to build an email subscriber base and social media following that fuel his book marketing activities. During the interview, David discusses the following:

– How to get on best seller lists

– How to generate sales before the book is released

– The importance of building and communicating to your email list

– Creating a dedicated book website vs. including on your personal website

– How to best work with your publisher

Resources mentioned during podcast:

– Tim Grahl support services to book authors.

– The Myths of Creativity by David Burkus

– Under New Management by David Burkus

– David Burkus’ personal website.

About David Burkus

David Burkus is the Author of The Myths of Creativity and Under New Management as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com.