FIR #208: We’ll Zoom You On Webex

The June installment of The Hobson & Holtz Report includes reports on these stories:

* Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness

* Colgate launches its sonic logo

* How “Zoom” became the “Kleenex” of video calling

* Business leaders turn to internal podcasts to stay connected with employees

* An e-waste sculpture targeted the G7 goes viral

* Hosts are a hot commodity as live streaming goes mainstream

Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, June 12 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch live here.

(You can watch the video of the making of this episode, though it’s clearly too late to share comments we can read right into the show.)

We are hosting an FIR Communicators Zoom Chat each Thursday during the stay-at-home period at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from This Month’s Episode

* What makes a news story trustworthy? Americans point to the outlet that publishes it, sources cited

* More Americans now see the media’s influence growing compared with a year ago

* What digital news can learn from readers’ love of newspapers

* Colgate launches sonic brand

* The Sound of Colgate (YouTube video)

* How ‘Zoom’ became the ‘Kleenex’ of video calling

* ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces

* ‘Mount Recyclemore’ sculpture of G7 leaders highlights electrical waste problems

* Introducing Mount Recyclemore

* Andrew Bloch’s “PR Stunt of the Day” tweet on Mount Recyclemore

* Tweets with the #MountReyclemore hashtag

* As brands take livestreaming more seriously, hosts become a hot commodity

Links from Dan York’s Report