Fireplay’s Chief Creative Officer and CEO Nick Whitehouse has honed his craft with nearly a quarter of a century in this business. Starting as a Lighting Designer and with the guidance of a mentor, Whitehouse expanded his role to production designer and creative producer with a bold style that has won the admiration of music’s most prominent figures and a 15-year collaboration with Justin Timberlake. From Super Bowl performances and award shows to pivotal moments in popular culture, chances are you’ve seen Whitehouse’s work without even knowing it. The UK native created Fireplay to bring a unique and collaborative touch to the industry and to provide services that go beyond artists’ expectations to revolutionize production and design. In our discussion, we talk about ways the entertainment industry has been at the forefront of sustainability through technological innovations, the approach that makes Fireplay unique, and the opportunities that exist in AR/VR coming out of the pandemic.