Digital Capital Advisors is pleased to announce the release of Episode Three of our new Fireside Chat Series, a weekly video program hosted by DCA Senior Investment Banker Andrew Daniel. Each week, Andrew holds hour-long conversations with world class Founders, CEOs and Entrepreneurs in which guests share their stories, experiences and insights while contemplating key market trends and events in a discussion based format.

In our third episode, Andrew speaks with Vijay Chittoor, Co-Founder and Chief Executive Officer of Blueshift. San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. 

Andrew and Vijay discuss the current state of CDPs within the MarTech landscape, and the development of a MarTech stack 2.0, a creation that will depend on increased data agility and the adoption of SmartHub technology. They also discuss the paradigm shift from channel-centric to customer-centric marketing that focuses on the consumer experience, a shift that has recently been accelerated by COVID-19.