Roblox’s Global Head of Music John Vlassopulos talks to Dmitri about how audio is playing a key role in the “imagination time” of the wildly popular Roblox gaming and world building platform. He and the Roblox team see themselves as “firestarters,” those who provide the basic ideas and code and then see what people create. As music performances port to new virtual settings, Vlassopulos shows us how in-platform concerts are just the beginning, as a community of young users and international developers turn to music to help build their experiences in the Roblox metaverse. 

Vlassopulos dives into the partnerships and connections Roblox is building with traditional music industry players, connecting them meaningfully to the platform’s international youth audiences. He gives Music Tectonics listeners a sneak peek at the platform’s big plans for 2021, which will see the roll out of a range of intriguing music-related initiatives and directions. They are designed to inspire artists and their teams, labels, and live music brands to get creative and imagine music worlds beyond real-life models.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!