Firm Ground

Firm Ground

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Firm Ground episodes

  • Your Company is the Terrain

    A fire, a false rumour, a complaint to a regulator and a late shipment, all in one day. Bad luck, a campaign aimed at you, or collateral damage from one aimed at someone else? Why hybrid pressure arrives through companies, the four decisions it tries to induce, and how Finnair’s suspension of its Tartu route in 2024 shows the pattern. With three questions to put to your board.




    Music: Edvard Grieg, Holberg Suite, Op. 40, Prelude. Performed by the Metropolitan Chamber Orchestra, conducted by Sarah-Grace Williams. Licensed under CC BY 4.0, via IMSLP. Excerpt.

    18 min
  • Putin Negotiation Playbook for Executives: the Ethical 10-Point Strategy

    Putin’s negotiation playbook has fooled presidents and other high level leaders. Now learn how to use the same negotiation methods developed by the KGB ethically in the corporate world. In this video, you'll go through ten battlefield-tested tactics, including maximum anchors, strategic ambiguity, endurance timelines, coalition fragmentation, mirage concessions, and learn how to adapt the Putin negotiation playbook responsibly and ethically without crossing legal or moral lines.

    Key takeaways

    - Recognize manipulative patterns before they erode value

    - Defend valuation, timelines, and intent without burning trust

    - Apply pressure psychology transparently and within the law

    - Build a negotiation muscle that compounds shareholder value

    20 min
  • Putin’s Secret 10-Point Manual: How Russia Is Playing the West (and You)

    Think Putin's peace negotiations are real? Think again. In this deep-dive analysis, geopolitical and economics expert Berzins exposes what he calls Putin's "Negotiation Theater": a battle-tested 10-point manual designed to manipulate Western leaders, buy time, and strengthen Russia's military capabilities while the world watches diplomatic meetings.

    While everyone focuses on peace talks, Russia is secretly building a massive drone army with Chinese help: 80,000 Shahed drones in 2025 alone, with plans for 200,000 specialized drone personnel across 200+ battalions. This isn't diplomacy. It's strategic deception.

    Discover how Putin's playbook works step-by-step and why Western leaders keep falling for the same tricks used in dozens of previous conflicts.

    WHAT YOU'LL LEARN:

    - The complete 10-point manual Putin uses in every negotiation

    - Shocking numbers: Russia's drone production explosion (with Chinese tech)

    - Why the Trump-Putin Alaska meeting was pure theater

    - Russia's hidden weaknesses: economy, demographics, and agriculture crisis

    - How China is waging proxy war against the West through Russia

    - The real timeline for Russia's military transformation

    KEY INSIGHTS:

    - Alabuga plant: 100+ Shahed drones produced daily

    - 6-7 new drone regiments by end of 2025

    - Russia's worst grain harvest in years (90Mt down to 82-84Mt)

    - Strategic ambiguity as Putin's primary weapon

    10 min

About Firm Ground

From the publisher's feed

Firm Ground is about resilience under hybrid pressure.

War no longer arrives only as war. It arrives as a warehouse fire, a rumour that spreads before lunch, a complaint to a regulator, a…