Now that you’ve figured out who you’re writing your book for, how can you know that you are answering their questions and solving their problems? How can you be sure that you haven’t gotten the persona wrong? If people only buy books that they believe will help them, how can you convince them to pick yours over all the others out there?

If you’re worried about making the right connection with your ideal reader, this episode is the one you need! Coach Tam walks you through the process of testing your theory, so you can be confident that your book will accomplish its purpose.