My goal is to show what generalists can do. Common sense has become uncommon. Pre-Internet media (FM radio, network tv, magazines and film) created a viable pop culture that gave us a common symbolic language to represent different aspects within a community. Post Internet we are too seperated and thrown into digital ghettos like Facebook as pawns in a culture war. I stead, we need to wage a digital self publishing revolution replacing consumerism with conscious co-creation using decentralized open source tools outside the corporate control grid. Join me as I learn how to make money providing valuable goods and services on and offline as well as veing the fhange we want to be instead of be divided and conquered.