In this special episode, a game of two halves, Hari Sethi, Senior Client Success Manager at Cheetah Digital, talks to Julian and Kayla about his experience working with many of the largest sports teams and associations.

In the first half, Hari discusses how those working in this industry are adapting to the seismic shocks brought about by Covid-19, most notably the removal of the centerpiece live event. How are sports teams adapting and finding new and innovative ways to keep their fanbase engaged? We also discuss short and long term digital marketing strategies that should be implemented.