Brands personify a product but PR grooms them, makes them presentable and spotlight-ready. It connects the brand to the public, builds and maintains those connections, protects its image, and is one of the pillars of its standing.

PR in India and the world has seen massive growth and maturation. It started as press conferences, press releases to newspapers and journals, to digital presence, to making it big on social media, and to now- the influencer and digital content creation and trends age. Some brands have stood the test of time and technology, all thanks to a strong PR that evolved with the consumer.

To talk about all this and more, Gauri was joined by Archana Jain, MD of a 23-year-old organization- PR Pundit. An industry expert and veteran, she has seen the industry right from its humble beginning to the blazing field it is now and has contributed to the success of multiple brands. She talks to Gauri about how she got into the industry, how did brands perceive it back then versus how does it work now, how to find the right channel for communication, how to choose the right celebrity/influencer, paid PR, and so much more.

You can find Archana on Instagram @ajpundit

https://www.instagram.com/ajpundit/?hl=en

On Twitter @AJPundit

https://twitter.com/ajpundit?lang=en

PR Pundit

Visit the website: http://www.prpundit.com/

On Instagram: https://www.instagram.com/prpundit/?hl=en

You can follow Gauri on Instagram: @gauridevidayal

https://instagram.com/gauridevidayal

Twitter: @gauridetails

www.twitter.com/@gauridetails/

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.