When a Canberra practice manager asked whether professional headshots are worth the investment for their 15-person firm, it opened up an important conversation about marketing ROI for law practices.

In this practical Q&A, we break down the true costs and benefits of professional photography for law firms of all sizes.

You'll discover:

• The actual cost breakdown of professional photography services
• Why the per-lawyer investment makes more sense than looking at total cost
• All the marketing touchpoints where these images deliver value 
• A strategic approach for managing photography costs as your firm grows
• Why DIY photography can undermine your firm's professional positioning

Whether you're a small practice or a mid-sized firm looking to refresh your visual identity, this Q&A provides actionable guidance on making smart investments in your firm's image.

📝 Read the full article: https://www.pillarscroll.com/insights/professional-headshots-for-lawyers-cost-investment/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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