"I bet on myself and won" After being frustrated with purchasing multiple hair products for her multiracial family, Aisha Ceballos-Crump decided to use her grandmother’s secret hair ingredient “miel,” or honey in English to create the first Latina owned hair and skincare line for natural hair.

Hair brands are generally segmented by race, gender and age, but Honey Baby Natural crosses all of those lines.  During her first year of business, she was able to secure placement in Target and can now be found in CVS, Rite Aid, Walmart and her biggest retailer, Sally’s Beauty. Aisha’s love for community and belief in helping the next woman win led her to launch two additional companies, Botanika Beauty and Beauty Loft. Botanika Beauty is a hair care/self-care line  which she co- created with Ada Rojas. Beauty Loft is a beauty brand incubator for startup companies. She has been featured in Forbes, Hip Latina, Rollingout and Refinery 29.

Listen in as we discuss why you should bet on yourself, how helping the next woman win also helps you and the reality behind funding & growing a company.

Here's how you can connect with Aisha Cebellaos-Crump and support her businesses Honey Baby Naturals | Instagram | Botanika Beauty | Botanika Beauty Instagram

You can find additional show notes along with the resources mentioned in this episode here podcastBlog — Girl Behind The Hustle

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