A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing.  Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.

Show notes at https://tec-direct.com/first-party-data-email/

Host: Charles Fetterly

Guest: Jaffer Ali

Media In The Moment is a podcast from TEC Direct Media, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.