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First-Party Data Strategy: Thriving in a Post-Cookie Business Landscape
Episode 13: Winning with First-Party Data
š Read the full article here: https://smartkeys.org/first-party-data-strategy/
In this episode of the SmartKeys podcast, we discuss the seismic shift in digital marketing: the death of the third-party cookie and the end of "surveillance capitalism."
Based on the strategic guide "First-Party Data Strategy" by Felix Rƶmer, we explore why reliance on rented audiences (from Google or Facebook) is becoming a liability. We discuss the transition to a privacy-first web where trust is the new currency, and how brands can see a 2.9x revenue uplift by simply asking for data instead of stealing it.
In this episode, you will learn:
The "Cookie Apocalypse": Why privacy regulations (GDPR, CCPA) and browser changes are making old tracking methods obsoleteāand why you need to pivot now.
Renting vs. Owning: The danger of building your house on "rented land" (social media platforms) versus owning your customer relationships directly.
The Value Exchange: How to convince users to voluntarily share their data (Zero-Party Data) by offering genuine value, like personalized recommendations or exclusive content.
The 3-Pillar Strategy: A roadmap to Collect, Unify, and Activate your data so you aren't just hoarding numbers but driving customer loyalty.
Trust as a Product: Why transparent consent forms are not just legal requirements but branding opportunities that signal respect to your customers.
Stop relying on invisible trackers. Tune in to learn how to build a data strategy based on consent, connection, and long-term value.
Resources mentioned:
š Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org
View all episodes
By SmartKeysEpisode 13: Winning with First-Party Data
š Read the full article here: https://smartkeys.org/first-party-data-strategy/
In this episode of the SmartKeys podcast, we discuss the seismic shift in digital marketing: the death of the third-party cookie and the end of "surveillance capitalism."
Based on the strategic guide "First-Party Data Strategy" by Felix Rƶmer, we explore why reliance on rented audiences (from Google or Facebook) is becoming a liability. We discuss the transition to a privacy-first web where trust is the new currency, and how brands can see a 2.9x revenue uplift by simply asking for data instead of stealing it.
In this episode, you will learn:
The "Cookie Apocalypse": Why privacy regulations (GDPR, CCPA) and browser changes are making old tracking methods obsoleteāand why you need to pivot now.
Renting vs. Owning: The danger of building your house on "rented land" (social media platforms) versus owning your customer relationships directly.
The Value Exchange: How to convince users to voluntarily share their data (Zero-Party Data) by offering genuine value, like personalized recommendations or exclusive content.
The 3-Pillar Strategy: A roadmap to Collect, Unify, and Activate your data so you aren't just hoarding numbers but driving customer loyalty.
Trust as a Product: Why transparent consent forms are not just legal requirements but branding opportunities that signal respect to your customers.
Stop relying on invisible trackers. Tune in to learn how to build a data strategy based on consent, connection, and long-term value.
Resources mentioned:
š Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org