First principles thinking is a problem-solving approach that deconstructs complex ideas into basic truths to create ground-up solutions. For tech startup owners, this means understanding the core problem, questioning assumptions, and rebuilding solutions from fundamentals. This allows for cost and efficiency optimization and rapid iteration based on data. Advocates like Elon Musk favor it because it breaks industry limitations and enables innovative thinking. Adopting first principles can be a competitive advantage, helping tech startups challenge norms and create novel solutions.

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