<p>Today, we’re having Audrey and Nick dive deep into one of the most amazing examples of applying First Principles Thinking: the iPhone. This is what happened when Steve Jobs and the iPhone teams at Apple asked themselves this one fundamental question: "If I started from scratch, what would I create?"</p>

Today, we’re having Audrey and Nick dive deep into one of the most amazing examples of applying First Principles Thinking: the iPhone. This is what happened when Steve Jobs and the iPhone teams at Apple asked themselves this one fundamental question: "If I started from scratch, what would I create?"

First Principles Thinking Applied: Apple's iPhone with Audrey and Nick

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First Principles Thinking Applied: Apple's iPhone with Audrey and Nick

First Principles Thinking Applied: Apple's iPhone with Audrey and Nick