Free Range Vision

First Sight, Lasting Impression: The Michelin Guide to Vision Care


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We all can identify with the feeling of walking into a new place and feeling intimidated. Add the stress of healthcare decisions, and the situation gets more tense. This isn’t the experience you want to give your patients. But how do you change it?


Join Matt Jensen and Dr. Vance Thompson as they share the surprising source of inspiration for making patients feel welcome: the restaurant industry. Learn how to pay attention to the little touches that make people feel cared for —from magazines to architecture—and get inspired to give your patients an experience worthy of a Michelin star! 


Resources


The Experience Economy by Jim Gilmore and Joe Pine


John De Julius’ books on the customer experience


Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer


Have a question for Dr. Vance Thompson and Matt Jensen? Email us at [email protected] to hear your question answered in a future episode.

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Free Range VisionBy Marjen