Before we dive into the conversations, here’s a quick introduction to Creative Tangent.

This show is about marketing, craft, and story, and the part nobody puts in the case study. The messy middle where ideas evolve, strategies shift, and great work slowly takes shape.

In this short episode, host Garus Booth explains why the podcast exists, what you’ll hear in future episodes, and why sometimes the most interesting ideas come from following the tangent.

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Creative Tangent: Where marketers put strategy in motion.

Powered by The Booth — animation for marketers who lead with strategy.