Here are a few of the competencies required to be a first mover for small businesses. Everything you need has been built, modified, and tested during the contraction. Now is time to gain a multiple from investments made during the contraction.

Topics: Data Based: build upon existing relationships and improvements made during the contraction. Marketing Spend: educate the market on the offer before building brand presence. Customer Testing: beyond Market Research, when customers don't understand the offer - you must be right - how do you ensure a Steve Job's level of design competence. Testimonials: use improvements in your offer during the contraction to establish competence to support the message. Barriers to Entry: how do you make it impossible to be copied? Offer Features Offer Quality Offer Price Customer Support New Product/Service Development: first to market (first mover) means you take the initiative to create market standards that others must follow.