AI is popping up everywhere. So why should B2B sales be any different? On this episode of Market Mastery, we’re joined by Michael Kurson, co-founder and head of go-to-market at First Touch, an innovative, AI-powered outreach platform. Michael provides an in-depth look at First Touch’s unique go-to-market strategy, which focuses on harnessing the power of AI to supercharge sales reps and cut down the time they spend on cold outreach, all while maintaining genuine human interaction. Whether you're in sales, marketing, or just intrigued by the intersection of AI and human connection, you can’t miss this episode.
 
In this episode, you’ll learn: How First Touch uses AI to reduce research and outreach time to a couple of minutes. The importance of getting feedback from end users and building a product roadmap based on that valuable feedback.How to overcome concerns about adopting AI technology by using it as a tool alongside human creativity and interaction.
 
Jump into the conversation:

07:51 How Michael Kurson realized he excelled at go-to-market strategy.
12:22 Prioritizing user engagement is the key! AI is meant to enhancing human interaction, not replace it. 
13:38 Put your fears to bed. Sales reps won't be replaced by AI.
18:30 Focus on AI enablement to create more efficient workflows.