Have you noticed how so many people these days are carrying their refillable water bottles with them everywhere - including at work.

Even for those who work front of house in retail or banks and numerous other businesses.

I know they are, because I keep seeing their water bottles sitting around in the customer area.

Why? Simple!

Because these spaces have not been designed to reflect this recently changed behaviour of carrying water bottles around.

So, if you're designing spaces, watch what your users are doing today...not what they've done in the past.

#interiordesignideas #customerbehaviour #marketresearch