Email Swipes | Email marketing teardowns for SaaS brands

FIRST_NAME is not email personalization | Takeaways from Voter Variations


Listen Later

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.

Ideas you don’t want to miss

(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics

(04:06) Takeaway #2: Go beyond first name personalization for deeper impact

(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey

(05:32) Takeaway #4: Spend 5 minutes a day reading promo emails

Links from this episode

Take a look at the emails we featured in Ep. 38

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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Email Swipes | Email marketing teardowns for SaaS brandsBy Nikki Elbaz | Email marketing strategist for SaaS brands